Top 3 Reasons Why You Need More Than One Look For Your Headshot

HeadshotsBusinessPhotoshoot PrepHeadshot Prep

Apr 22

Before you ever have the very first handshake with a potential employer or hop on that discovery call with a new, exciting client, your professional headshot has already said a thousand words about you.

Now, hopefully, your headshot says all good things if you’re doing something right. Because if you don’t already, think of your professional headshot as a key part of your personal brand that translates who you are, what you stand for, and what it might be like to work with you.

Hence why it’s so important to get it right, and the good news is you have more than one chance to call forth your dream client, employer, mentor, you name it, by using multiple looks for your headshot!

There are plenty of reasons why using unique looks for headshots is advantageous for freelancers, business owners, and employees alike, but here are our top three that will cue you in on why investing in multiple looks is a good idea:

Reason #1: Different looks help you channel different parts of your personal brand, allowing you to reach your unique audience segments.

While it certainly isn't abnormal to use the same professional headshots on different platforms like LinkedIn and Facebook, bringing a second look to the part allows you to represent other parts of your brand if you so choose.

For example, if you’re a business owner, perhaps it would make more sense for the headshot used for your LinkedIn to be more polished and professional. But on the other hand, on your social media accounts, where you’re more likely to communicate directly with clients, a more personal, less serious look would be appropriate.

Do you see how one look can help you communicate something unique to your different audiences depending on the touch point? Consider this as you think about what your headshots should be like!

Reason #2: Multiple but consistent looks allow you to build connections and familiarity across platforms.

Picture this: Someone has just stumbled across your business LinkedIn profile, and after further digging, they decide to venture to your website, where they find a similar but slightly different headshot on your About page.

Maybe the only difference between the two photos is a slight change in the position of the head or smile, and chances are, your onlooker might not even notice the difference. However, what we want them to notice is the feeling of familiarity they feel after they recognize your headshot from where they first saw you on LinkedIn.

Consistent but slightly varied looks in your headshot can lead your audience to feel a connection with you that, ideally, leads them to take your desired course of action.

Reason #3: Using different looks allows you to express different sides of yourself.

Hopefully, Charles Wright’s “Express Yourself” is playing in your head right now, but in all seriousness, when it comes to your professional headshots, you are 1000% allowed to be yourself!

With different looks, you can show off your friendly side with a smile, your more business-y side with a more serious look, and so on. The point is you don’t have to be afraid to be creative because your professional headshots are all about representing all the sides of yourself that you wish to show.

If you’re looking for a photography team in the San Antonio area to will help capture all your different looks and sides of your dazzling personality, then don’t hesitate to get in contact with us by leaving a message on our contact page! We can’t wait to help all parts of your brand come alive!