How To Grow Your Online Presence And Confidence: Are You Afraid To Be The Face Of Your Brand?
Can we let you in on a secret?
The most valuable marketing tool your business could ever have is YOU!
That’s right. It’s your face and personality that are the connectors between you and your audience that inspire trust, loyalty, and a sense of familiarity towards your brand!
Here’s why it’s essential to be the face of your business:
Now more than ever, people want to know more about the humans behind their favorite brands, and investing in these connections can help you grow your online presence and build a meaningful community.
But if the idea of showing up as the face of your brand online is a less-than-pleasant thought, don’t worry. We’ve got some advice just for you! It’s normal to worry about how to speak confidently to your audience or how to use your branding content to your advantage. But we promise we’ll walk you through it and help you get started building genuine connections with your audience in no time!
The sooner you get started showcasing your branding images and ideas on social media, the sooner your brand becomes more recognizable. And the sooner you grow more confident in your voice, too, so let’s get into it!
Focus on your strengths and passions, and then talk about them.
You might be shy, but I bet it's way easier to talk about the things you actually love versus something you know little about, so talk that talk!
An important part of building your personal brand is positioning yourself as an expert or someone who deeply understands your followers' pain points. Share about your process, what got you started, what you stand for, and anything else that shows who you are as a person and business owner.
You can use action shots from your branding shoot to give your followers a glimpse into the behind-the-scenes of your operations and position you and your brand as friendly and relatable!
Create more meaningful messages by speaking directly to your target audience.
You don’t want to talk about just anything on your social media. Focus on creating content that will resonate with your target client instead!
Don’t overwhelm yourself by feeling like you have to speak to the masses. Instead, home in on who your customers are and what they’re passionate about to direct your content marketing plan and ensure that you aren’t just sending messages out into the void.
Your ideal client is out there and wants to connect with your brand and other like-minded individuals. So help them find their way to your community by tailoring your content to them!
Use your branding pictures to build your online presence.
It’s time to put those beautiful branding images to use, and pronto!
Your personal branding photos should show off your personality, what your brand is like behind-the-scenes, and who you are to your audience. If you need some ideas for ways to build your online presence using your branding pictures, here are a few:
Update your profile picture on social media.
Incorporate them into your grid using marketing templates for educational posts.
Start conversations via Instagram Stories with photos and video content from your professional branding shoot.
Post the media content as stand-alone thought-leadership posts that highlight your expertise and ideas as a leader.
Build your brand’s online presence and your confidence by putting it into practice!
You know what they say. Practice makes perfect. Confidently showing up as the face of your brand on social media might not happen overnight.
Still, it’s crucial to give yourself a little push to step outside of your comfort zone to get connected on a human level to your audience for the sake of your brand!
And we have to say—this is a lot easier said than done when you feel your best and most authentic self in your branding shots! So, is it time to update yours?
Get in touch with us here, and let’s help you skyrocket your confidence and boost your online reputation with branding pics that you love!
NEED SOME BRAND PHOTOS?
WE CAN HELP WITH THAT!
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