HOLISTIPLAN: REDEFINING PROFESSIONAL IMAGERY FOR A MODERN ERA
INSIGHT
Holistiplan is a leading provider of advanced tax planning software, designed to help financial advisors streamline their processes and deliver comprehensive tax strategies. With over 30,000 advisors using their platform, Holistiplan leverages cutting-edge OCR technology to read tax returns, generate client deliverables, and provide instant scenario analysis. As the financial industry embraces innovation, Holistiplan sought to redefine professional imagery, showcasing the vibrant personalities behind their state-of-the-art solutions.
In today’s professional landscape, traditional headshots fall short of capturing the essence of dynamic teams like Holistiplan. While conventional headshots may suffice for some industries, Holistiplan recognized the need to break free from the constraints of traditional corporate photography. Instead, they aimed to capture the energy and authenticity of their team members, reflecting their forward-thinking approach to financial planning.
IDEA
Utilizing Creative Photography to Showcase Team Dynamics
In collaboration with Meet the Bryants Photography, Holistiplan embarked on a journey to reimagine professional headshots. Departing from the mundane backdrop of plain studios, they embraced creativity and innovation to create a visual narrative that truly captured the spirit of their team.
Meet the Bryants and Holistiplan joined forces to create a series of headshots that went beyond the standard corporate fare. By incorporating dynamic environments and engaging activities, they crafted a collection of images that showcased the individuality and camaraderie of the Holistiplan team.
the experience
IMPACT
Transforming Professional Imagery for the Digital Age
The results were nothing short of extraordinary. The new headshots not only captured the personalities of each team member but also conveyed the collaborative spirit and forward-thinking ethos of Holistiplan. From casual outdoor settings to lively group shots, the images reflected the vibrant culture that sets Holistiplan apart in the financial industry.
Released as part of Holistiplan's rebranding efforts, the new headshots received widespread acclaim from both internal stakeholders and external audiences. They not only elevated the company's visual identity but also served as a powerful recruitment tool, attracting top talent eager to join a team that values creativity and innovation.
testimonial
CLOSING TESTIMONIAL
The collaboration between Holistiplan and Meet the Bryants Photography has hopefully set a new standard for professional imagery in the financial industry. By prioritizing creativity and authenticity, Holistiplan has successfully captured the true essence of their team, showcasing their commitment to innovation and excellence. This project not only enhanced their visual identity but also reinforced their brand values, making a lasting impression on both clients and potential recruits.
Looking forward, Holistiplan's refreshed visual presence will continue to resonate with their audience, highlighting the human element behind their cutting-edge tax planning solutions. The success of this project exemplifies how breaking away from traditional norms can lead to exceptional results, setting a precedent for others in the industry to follow.
Holistiplan and Meet the Bryants Photography have proven that when creativity meets professionalism, the outcome is nothing short of transformative.
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