Crafting Visual Stories for Goorin Bros.
Lifestyle Product Photography That Inspires Adventure and Connection
Insight
Since its founding in 1895, Goorin Bros. has been synonymous with style and adventure, creating hats for individuals who embrace the spirit of exploration. To support their brand’s legacy and meet the demands of modern digital marketing, Goorin Bros. tasked us with delivering high-quality lifestyle product photography for use across their e-commerce platforms, website, social media, and an upcoming lookbook.
Lifestyle photography was the perfect solution to showcase their wide-brim fedoras in real-world settings. This approach not only highlights the product but also communicates the brand’s story, helping customers connect emotionally. Our goal was to create commercial lifestyle photography that embodied the Goorin Bros. adventurous and timeless ethos while enhancing their digital presence.
Challenges
1. Tight Turnaround:
• We had just one week to conceptualize, plan, and deliver the entire project, including photography and post-production.
2. Brand Consistency:
• Each image had to align seamlessly with Goorin Bros.’ existing branded platforms while adhering to fashion brand photography standards.
3. Relatability:
• The imagery needed to feel authentic and aspirational, showcasing their products through an urban fashion photoshoot that resonated with a broad audience.
Idea
To craft a visual story that celebrated Goorin Bros.’ adventurous spirit, we:
Embraced the concept of relatable elegance, capturing models in real-life outdoor activities while maintaining a polished aesthetic.
Leveraged outdoor fashion photoshoot techniques to highlight the natural textures of the wide-brim fedoras against urban backdrops.
Focused on creating brand content that tells a story, allowing potential customers to envision themselves wearing the product.
Execution
Collaborative Team Dynamics
This project was a team effort, involving seamless collaboration between the client, our team, and the models.
Working closely with Goorin Bros., we ensured the creative direction aligned with their goals and the deliverables reflected their unique brand identity.
Models and stylists contributed fresh ideas, enhancing the overall aesthetic, while Jason stepped in as a model to add versatility and variety.
Lifestyle Product Photography
The hats were captured in dynamic outdoor settings that embodied urban fashion photography, combining candid moments with intentional compositions.
We used natural light to create a cohesive, authentic look that resonated with the e-commerce photography goals of the project.
3. Post-Production
Delivered professionally retouched fashion brand photography assets, ensuring every image was optimized for use across digital platforms.
4. Efficient Workflow
Our streamlined process allowed us to meet the one-week deadline, enabling Goorin Bros. to launch their marketing efforts without delay.
Deliverables
Lifestyle Product Photography:
A collection of high-quality images showcasing Goorin Bros.’ wide-brim fedoras in relatable and aspirational scenarios.
Video Content (Internal):
While not an expected deliverable, we captured additional video content to expand our internal portfolio and demonstrate future possibilities for brand storytelling.
Impact
The Goorin Bros. Lifestyle Collection delivered:
Seamless Integration: The images fit perfectly into Goorin Bros.’s existing digital platforms, enhancing their brand content creation strategy.
Fast Marketing Deployment: With assets delivered on time, Goorin Bros. could market their products and support their retail partners promptly.
Collaborative Success: The project highlighted the importance of teamwork in creating compelling fashion brand photography that aligned with client goals.
Let’s Create Your Next Success Story
Your brand deserves visuals that connect, inspire, and drive results. Whether you’re ready to elevate your business or start something new, we’re here to help bring your vision to life.