What to Do After Your Branding Photoshoot: Tips to Maximize Your Investment
You’ve just wrapped up your branding photoshoot—congratulations! This is a major step toward showcasing your team’s professionalism and creating visuals that resonate with your audience. But now comes the most exciting part: putting those stunning assets to work.
Whether your goal is to attract clients, engage your audience, or strengthen your team’s presence, your photos and videos can help you achieve it all—if used wisely. In this guide, we’ll cover actionable tips to ensure your investment delivers results while setting the foundation for future branding success.
Let’s dive in!
Organize Your Branding Photos (and Videos) for Easy Access
Before you start using your visuals, take time to organize them properly. A structured system ensures that you and your team can find and use the right assets without any hassle.
How to Organize Your Branding Assets
Headshots: For professional profiles, email signatures, and press materials.
Team Photos: Ideal for "About Us" pages, marketing brochures, or presentations.
Candid/Action Shots: Great for storytelling on social media and newsletters.
Videos: Short clips are perfect for website hero sections, onboarding materials, and social media highlights.
Pro Tip: Create a shared drive or folder for your team with labeled subfolders for each type of visual. Include naming conventions (e.g., "Marketing_Brochure_Team_Photo.jpg") to make retrieval quick and intuitive.
Organizing your assets upfront saves time, reduces stress, and ensures consistent usage across all platforms.
Rename Your Photos and Videos for SEO
Boost the visibility of your visuals by renaming the files with SEO-friendly keywords. Search engines can’t "see" images or videos, but they rely on file names to understand their content. Strategic naming can make a significant difference in online discoverability.
Why Rename Your Visuals?
When someone searches for terms like “team headshots San Antonio” or “branding photography for businesses,” optimized file names can help your content rank higher in search results. Similarly, videos with descriptive file names are more likely to appear in YouTube and Google results.
How to Do It
Use descriptive, keyword-rich names that reflect the content of the image or video.
Include location-specific keywords, such as your city or industry.
Separate words with hyphens for better readability by search engines.
Example:
Rename IMG_5678.jpg to team-headshot-san-antonio.jpg or branding-video-client-meeting.mp4 to align with potential search terms. This small change can make a big difference in SEO.
Advanced Tip: If you’re uploading videos to YouTube or your website, include keywords in the video’s title, description, and metadata for even better optimization.
Back-Up Your Photos and Videos
Your branding visuals are valuable assets—losing them to technical issues would be devastating. Ensure they’re stored securely for future use.
How to Back Up Your Visuals
Save copies to a secure cloud service like Dropbox, Google Drive, or OneDrive.
Keep an additional backup on an external hard drive.
Use consistent labeling to match your organizational system for quick retrieval.
Pro Tip: For video assets, compress files into web-ready formats to save storage space while maintaining quality. Always keep a high-resolution version as a master copy.
By creating a backup plan, you’ll always have peace of mind knowing your visuals are safe.
Refresh Your Online Presence
Your website and social media platforms are often the first points of contact for potential clients or partners. Use your updated visuals to make a strong impression.
Where to Start
Website: Update team pages, bios, and banners to align with your brand’s new look. Need inspiration? Check out 6 Ways You Can Use Your Brand Photos On Your Website for creative ideas.
Social Media: Use new profile pictures, cover photos, and posts to build engagement.
Google My Business: Add polished photos and short videos to make your profile more inviting and credible.
Pro Tips
Showcase Your Team with Video: Consider incorporating a short “About Us” video on your homepage. It’s a dynamic way to connect with visitors, highlight your company culture, and showcase your team’s personality.
Maintain Image Quality: Ensure your visuals maintain their quality when uploaded by following best practices. Read How to Upload Your Photos Online Without Losing Quality for step-by-step tips to optimize your images for digital platforms.
Example:
A local law firm updated their website with headshots and a video introducing its team. The result? Visitors spent 20% more time on their site, leading to more consultation bookings.
Example Courtesy of Zima Health
Put Your Photos (and Videos) to Work in Marketing
Your visuals aren’t just aesthetic—they’re tools to connect with your audience and communicate your brand’s story. Incorporate them strategically across your marketing materials.
Ways to Use Branding Visuals
Email Signatures: Make emails feel personal with team headshots.
Proposals and Presentations: Enhance trust and professionalism by featuring your team.
Printed Collateral: Use polished group photos in brochures, trade show banners, or event displays.
Videos: Showcase dynamic moments in campaigns, onboarding, or promotional materials.
Advanced Tip: Create video thumbnails with embedded captions or text overlays to make them stand out on social media and in emails.
Real-Life Example:
A tech startup we worked with used short videos of their team collaborating alongside updated headshots in their client proposals. The result? A 20% increase in deal closings. Wondering why custom visuals work so well? Learn why ditching stock photos can transform your brand.
Share Your Story on Social Media
People connect with stories, and your branding visuals are perfect for creating a narrative around your team and mission.
Ideas for Social Media
Share behind-the-scenes clips or candid photos with captions that reflect your company’s culture.
Highlight team members with fun facts or personal anecdotes paired with their headshots.
Use action shots or videos to showcase what makes your company stand out.
Pro Tip: Social media algorithms favor video content. Repurpose short clips into Instagram Reels, TikToks, or LinkedIn posts to maximize reach.
Empower Your Team to Shine
Your team is the face of your company. Empower them to use their new branding photos and videos confidently.
Encourage Your Team To:
Update their LinkedIn profiles with professional headshots.
Use polished visuals in email introductions to build credibility.
Share photos and videos on their own social media, tagging your company for additional reach.
Example:
One of our clients shared a “Meet the Team” social media post featuring headshots and fun facts. It became their most-liked post of the year, boosting team morale and brand engagement.
Evaluate the ROI of Your Branding Photos
Branding photos aren’t just about looking good—they’re about driving results. When used strategically, professional photos and videos can increase conversions, boost engagement, and strengthen relationships with clients, partners, and even employees.
How Branding Photos Deliver ROI
Higher Conversions: Polished visuals build trust and credibility, directly impacting inquiries and sales. Clients are more likely to choose a business that looks professional and approachable.
Boosted Engagement: Posts and campaigns featuring high-quality photos consistently outperform generic visuals or stock images, driving better interactions on social media, email campaigns, and your website.
Stronger Relationships: High-quality imagery fosters trust, leading to more referrals, repeat business, and long-term partnerships. Want more on the power of custom visuals? Read Why Your Brand Needs to Hire a Content Creator Now.
Recruitment Impact: Branding photos and videos elevate your employer image, helping you attract top talent and showcasing your company culture.
Track and Measure Your Results
To understand the real impact of your visuals, track key performance metrics and experiment with placement.
Website Analytics: Monitor changes in page views, session durations, and conversion rates after updating your branding visuals. Use tools like Google Analytics to compare traffic and engagement before and after.
Social Media Metrics: Measure likes, shares, comments, and reach for posts that feature your photos and videos. High-performing posts provide valuable insights into what resonates with your audience.
A/B Testing: Experiment with different photos in ads, email headers, or website hero sections to identify the top performers. For example, test whether a candid team-client interaction photo performs better than a formal group shot.
Data-Driven Decisions: Use these results to refine future branding sessions. If candid action shots consistently outperform stock images, prioritize capturing more authentic interactions in your next shoot.
Example:
A consulting firm replaced a stock hero image on their website with a candid photo of their team collaborating with a client. The new visual increased page engagement by 40%, leading to a noticeable uptick in inquiries. This insight guided their next branding shoot to focus more on authentic, action-oriented images.
Post-Branding Photoshoot Checklist
Here’s a summary to help you stay organized and maximize your results:
✅ Rename and optimize all photos and videos with SEO-friendly keywords.
✅ Back up your visuals securely.
✅ Update your website, social media profiles, and other platforms.
✅ Share assets with your team for LinkedIn and email updates.
✅ Use visuals in marketing campaigns, presentations, and email signatures.
✅ Track performance and plan your next shoot based on insights.
Let Your Branding Photos and Videos Work for You
Your branding photos and videos are more than just visuals—they’re a reflection of your business’s values, professionalism, and potential. When used strategically, they can increase conversions, foster engagement, and strengthen relationships with your audience. By tracking their impact and learning from the results, you’re not only maximizing this investment but also setting the stage for even greater success in future branding efforts.
Let these visuals tell your story, inspire confidence, and drive meaningful connections. After all, a powerful brand starts with a compelling visual presence.
Ready to create branding photos and videos that elevate your brand and deliver results?
At Meet the Bryants, we’re passionate about helping businesses like yours shine. Let’s make your vision a reality—contact us today!
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