How To Organize a Corporate Photoshoot For Your Company
You’re telling us you finally decided to get some rockin' headshots taken for your company?! 😍 Good for you!
We’re so proud of you! And we definitely think you’ve come to the right place!
Professional, high-resolution photos are sure to make a great first impression on new customers and elevate your brand’s online presence across the board.
Right now, you’re probably feeling pretty overwhelmed with the task ahead. No need to stress! We’ll walk you through your next steps and tell you almost everything you need to know to organize a corporate photoshoot! Let’s dive right in.
Step 1: Defining Your Photoshoot Objectives
Your company's brand is the foundation of its identity and a crucial aspect of your business's success.
Having a robust brand is pivotal, as it can boost company morale, lead to remarkable opportunities, and increase profits.
Professional photos of your company play a significant role in defining your brand identity. So, let's take a few steps to ensure that your brand aligns seamlessly with the look and feel of your photos.
Before we delve into the details, let's take a moment to brainstorm together.
A successful company photoshoot requires thoughtful planning well in advance of the actual day. To get started, let's explore some essential questions to guide your shoot planning:
What specific purpose does this corporate photoshoot serve?
What type of photos do you need?
Headshots
Full body
Up to the waist
Horizontal, vertical, or square
Website
Social media
Print materials
Ad’s
What impression do you want these images to leave on your clients or customers?
Friendly and Approachable
Fun and Creative
Modern and Dynamic
Professional, Serious, and Competitive
Now is the perfect time to consider the type of photos you require and their intended use. And remember, you don't have to go through this alone—our expert photography team is here to assist you every step of the way!
The possibilities are endless when it comes to utilizing your headshots and corporate photos. From showcasing them on your website to incorporating them into email signatures and brochures, these images will powerfully represent your brand in various ways.
Step 2: Defining Your Corporate Photoshoot's Desired Look and Feel.
By this point, you’ve determined your company’s primary needs and where you’re going to do the photoshoot — which means it’s time to consider the final product.
This is when you think about what background colors you might use the day of the shoot, the tone of the photos, and the message you’d like for them to convey.
Here's a thought: Do you want your company photos to exude a warm, approachable vibe that says, "We're the friendly faces you can count on!" Or does a more polished and professional image align with your brand's message: "We're a highly skilled team that gets the job done."
Emphasizing the tone of your photos is crucial. Every snapshot carries a message, and you have the power to shape that message, ensuring a positive and impactful impression on your viewers.
Your photos are a canvas—let's paint them with the colors and tones that tell your unique story!
Step 3: Select the Ideal Photoshoot Location.
Alright, let's get to the fun part—selecting the perfect spot for your company's photoshoot!
Where do you envision your team's fabulous photos being taken?
Would you prefer to keep it cool and professional in the office, or is a trendy studio more your style? The choice is all yours! But, hold up, if you're thinking of an outdoor location, we have to be mindful of timing, weather, and lighting (let's avoid the Texas heatwave, shall we?).
Creating an on-location business headshots studio? No worries, we've got you covered with some pointers! A 12×10 ft area with a height of 10-12 ft is ideal—plenty of space for light stands, backdrops, and all that jazz.
Now, let's talk about the nitty-gritty. Privacy, safety, and efficiency—these factors matter, ensuring your team feels comfortable and at ease in front of the camera. We want them to shine without any distractions or onlookers!
When picking the perfect spot, avoid high traffic or hazardous areas, making sure it doesn't disrupt your regular operations.
No need to stress over the decision—we're here to help! Our expertise will guide you to the best location that suits your vision and ensures a relaxed and enjoyable photoshoot for your fantastic team. Let's capture those amazing moments together!
Step 4: Get Organized for the Big Day.
We're all about making your photoshoot experience as seamless as possible, so let's dive into some essential preparations before the big day arrives.
First things first, save yourself some pre-shoot stress by crafting comprehensive lists and a nicely organized photoshoot schedule well ahead of time. We suggest aiming for a couple of weeks before your actual shoot. Feel free to use tools like Microsoft Excel or an Online Scheduler to accomplish this—it's all about what suits you and your team best. Here's a pro tip: give priority to your key team members or executives when selecting time slots. Their availability often sets the tone for the day. Once their slots are squared away, the rest of the team can smoothly choose theirs. And don't forget the cherry on top—share the schedule with your team early in the week so they're in the loop and ready to roll!
Keep in mind, individual headshot sessions usually run about 10-15 minutes. For those larger departments with 60 or more members, consider the possibility of a two-day photo shoot—it could lead to some fantastic results. Our mission is to ensure everyone has a productive and enjoyable experience!
While corporate photoshoots might throw a curveball or two, a well-organized schedule helps us navigate any unexpected twists seamlessly. With a solid plan in hand, we're all set to keep things flowing and make the most of the day!
Step 5: Ensuring Your Team is Ready for Success
Now that your marketing team has discussed how business headshots can contribute to and elevate your company's brand, and you've secured the ideal location for the photoshoot, it's vital to get your entire team onboard and well-prepared. Let's make sure everyone's in the loop by sharing some essential information:
The clear objective of the shoot
Date, time, and location of the shoot
Guidelines on outfits, hair, and makeup to ensure a polished look
Instructions to help them prepare for the session
Choose the Perfect Outfits.
Of course, we don't mean you need to literally hand-pick your team’s outfits.
However, it is crucial that you determine a color scheme or theme beforehand and give your employees plenty of notice for this. This step is essential for considering the overall look and feel of your photos, helping you determine the best style for outfits!
Below are some important appearance instructions to help ensure everyone looks polished and professional in their headshots:
Keep hair and make-up simple and natural.
For an added touch of refinement, consider getting your hair and/or makeup professionally done before the photoshoot.
Opt for well-fitted and well-maintained clothing in understated colors and patterns to convey a sense of professionalism.
Check your clothing carefully in advance to ensure there's no pet hair, dander, or other distractions.
Minimize accessories to keep the focus on your face and overall appearance.
Note: Bringing in a makeup artist is available for an additional fee.
By following these guidelines, your team will look cohesive and professional in their headshots, aligning perfectly with your brand's aesthetic—whether you prefer a business or casual look. For further inspiration on selecting the right attire for headshots, check out our blog post on "What to Wear for Professional Headshots.”
Remember, simplicity and a polished appearance go a long way in creating a powerful and impactful image for your company.
Pro Tip: Arriving a few minutes earlier for a final appearance check is highly recommended. We want everyone to look their absolute best!
Step 6: Time for the Photoshoot.
Woohoo! The big day is finally here. You've made sure your team is well-prepared and received timely reminders about the photoshoot. If we're shooting at your office, a little cleanup ahead of time will make the process even smoother—a quick 15-minute prep to set the stage for greatness!
We'll be on-site a bit early to get everything set up. It's the perfect moment for you to share your finalized schedule and any last-minute notes you might have for us. Then, while we work our magic, you can help your awesome team get ready—we appreciate any assistance in keeping things on track. Feel free to unleash your inner type A—we've got your back!
We've got you covered with directions for posing, facial expressions and we might even crack open our joke book to get those genuine smiles shining. Our goal is to make each team member look their absolute best. And here's the real secret to our success—a real-time image review! During the session, your team members will get to see large, high-res previews on a computer screen—talk about instant feedback!
Collaborating with each individual, we'll review pictures, make quick adjustments, and help them select their final photo. Rest assured, everyone will leave feeling confident that they've got a fantastic photo they'll be proud of.
Get ready for an epic photoshoot that will capture your team's unique spirit and professionalism!
Step 7: Final Products: Beautiful Photos + Morale Boost.
Congratulations, you've successfully completed this round’s photoshoot journey!
As the shoot wraps up, we'll transition into our retouching process to perform any necessary touch-ups.
Now, here's the exciting part: the impact on your team's morale. The act of collectively participating in a professional photoshoot, working together to put your best faces forward, and showcasing your shared commitment to your company's image can foster a remarkable sense of unity and pride.
When those final photos arrive, it's not just about the stunning visuals—it's about the shared achievement, the sense of camaraderie, and the tangible representation of your team's dedication. The boost in company morale can ripple through your entire organization, igniting motivation, fostering a stronger sense of belonging, and enhancing overall teamwork.
So, as you eagerly anticipate your final photos, also anticipate the positive impact this experience can have on your team's spirit. Let's celebrate this achievement together!
There you have it—smooth sailing all the way, right?
Our ultimate goal is to ensure your corporate photoshoot is a seamless and enjoyable experience from start to finish. If any lingering questions or curiosities are on your mind, don't hesitate to reach out—we're here to provide clarity and guidance.
And if the idea of capturing your company's essence through a dynamic photoshoot has sparked your interest, we're ready and excited to take that journey with you. To explore the possibilities of booking your own impactful corporate photoshoot, feel free to connect with us.
Let's bring your vision to life, one conversation at a time!
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