How Branded Photography Sets Your Business Apart
Quick question for you:
When someone first lands on your website, what do you think catches their eye first?
If you guessed visuals, you’re right! The images you display, the colors of your brand, and the logos and illustrations you put forth are the very first thing your future clients will see and connect with.
As humans, we process images and visuals at a substantially faster rate than text— 60,000 times faster, in fact! Think about it this way: when you’re shopping online, you’d almost never buy something that didn’t have a picture, right? The same goes when you’re shopping for services! You want cold, hard, indisputable proof that what you’re shopping for not only works, but works in the way you want it to.
But none of that matters if your imagery communicates the wrong message… that’s where we come in! Our job, as professional photographers, is to translate your brand and its message into imagery. From there, your future clients should be able to quickly and easily identify from those photos exactly what your brand is, what sets you apart and makes you the better choice, and why you are the perfect fit for their needs.
HERE ARE 5 WAYS BRANDED PHOTOGRAPHY SETS YOUR BUSINESS APART! #LetUsBeYourBrandWizard
1. BRANDED PHOTOGRAPHY IS ONE-OF-A-KIND, JUST LIKE YOUR BUSINESS!
Wait a minute, what is branded photography? We’re so glad you asked! (That would’ve been awkward😬)
Branded photography is a collection of professionally-crafted images made specifically for you that represent your brand. From photos of you and your team, to your workspace, and even the office dog, these photos are meant to communicate everything that makes your brand special… no reading required!
Better yet, branded photos will make your life as a business owner ten times easier! Not only do you have a set of images that do half the selling for you, but your website, social media, and blog now work together effortlessly! Branded photography ensures cohesiveness across your entire brand. What’s better than that?!
And for the ultimate cherry on top, your branded photos are made just for your brand and your needs! That means no more stock photography for you!
2. BRANDED PHOTOS HELP TO ATTRACT YOUR IDEAL CLIENT
Hope you didn’t think we were just going to gloss over that whole “images that do half the selling for you” part we mentioned above!
Yes! It’s true!
On the surface level, your branded photos are a visual representation of your brand. But it’s so much deeper than that! Our goal is to create imagery that truly connects with your ideal client. Business isn’t about converting every single person that walks through the door (in this case, your website), but about finding your tribe. The people who are going to stick around, those who are willing to remain loyal to your brand until the last day.
Branded photography does just that. No joke.
Still not convinced? We’ll let science do the talking then.
3. HIGH-QUALITY BRANDED PHOTOS SET HIGH EXPECTATIONS
It takes just a few seconds to form a lasting impression.
With high-quality, consistent, and personality-filled branded photos, that first impression is guaranteed to be a great one.
Right off the bat, your future clients will take note of how great your site looks. They’ll automatically wonder, and come to assume that whatever they’re about to pay you for is of that same quality.
There it goes again… your branded photography is doing half the selling for you, making your life a billion times easier! #WeGotYou
4. BRANDED PHOTOS ARE EXTREMELY ADAPTABLE
By this point, you’re probably sold on the whole branded photos thing. But alas, we’ll continue.
Branded photos can be used for:
Your social media profiles
Your social media posts
Your website (duh!)
Your paid ads
Your photo for that awesome webinar event you were invited to speak at
Your email newsletter
Your business card
Your Christmas card (We’ve all thought about it… no judgment here!)
Your online course
Your email signature
Your blog (We can’t recommend this one enough! Check out our post on why you should hire a professional photographer for your blog!)
Must we continue?
5. BRANDED PHOTOGRAPHY HUMANIZES YOUR BRAND, MAKING IT MORE AUTHENTIC AND APPROACHABLE
At the end of the day, all we want as consumers is a brand we can trust.
Branded photography breaks down your brand, revealing to your audience a person they can trust. It doesn’t matter what you’re selling, your audience wants someone they can trust. Bringing you into it makes that happen.
On a more scientific note, we as consumers seek out brands that align with who we are. It’s about more than just the product or service. If the brand itself communicates the same values and principles as the consumer, they’re more likely to buy. Branded photography can help communicate these values.
Furthermore, when a consumer trusts a brand, they’re more likely to engage with them and remain loyal, even if that means giving up a lower price.
To finish off, we’d like to leave you with one final thought: branded photography is basically a magic wand, and that makes us the wizards! 📷🧙🏾♂️
Ready to set your business apart and attract your ideal client?
All it takes is just one wave of the ol’ magic wand!
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